Live. Love. Work.

Be bold.inspiring. myself. real. whole.

I consistently carry a positive energy within me, serving as the driving force that propels me to dedicate my best effort to my work. Furthermore, I always aim to exceed expectations in every task I undertake. Client satisfaction genuinely excites me. My enthusiasm and passion for art and design serve as the primary forces that fuel my determination to pursue a career in design and advertising.

Do it with passion or not at all! 

I’ve never expected life to always be smooth or follow a perfect plan, but I consistently strive to do my best and achieve more. I embrace the challenges and setbacks I encounter, believing that they ultimately strengthen me. These experiences transform into positive forces, empowering me to face future challenges with resilience.

After a fulfilling decade working in Kuala Lumpur, I’ve made a conscious decision to seek new challenges and step out of my comfort zone. Relocating to Singapore represents a fresh start and an exciting opportunity for growth. I look forward to contributing my skills and creativity in a new environment, bringing renewed energy and perspective to my work.

19 years and keep counting.

Just gotta keep learning. exploring. trying.the passion ignited. the faith.believing.

When I updated my CV and realized I've been immersed in the creative industry for over 19 years, I was both amazed and nostalgic. Time has flown by, and though I may not be as fresh as I once was, my passion for creativity remains as vibrant as ever.

My journey began with a foundation in Graphic Design, where I delved into 2D illustration and print. What seemed like a straightforward path soon revealed a world of intricate techniques and materials, sparking my curiosity for deeper exploration. This led me to the digital realm, where I started as a multimedia designer, learning to code in ActionScript and mastering the synergy of sound and animation. This experience not only honed my technical skills but also enriched my creative thinking and interactive design capabilities.

As digital technology evolved, so did I. I shifted my focus to website coding, HTML, CSS, and UX/UI design, integrating these skills to enhance my ideation process. Along the way, I also embraced project management, balancing creativity with practical aspects like timelines, budgets, and client needs. My drive for continuous learning and adaptation keeps me engaged with new media, platforms, and skills.

Each experience—from BTL and ATL to digital and corporate settings—has sharpened my abilities and broadened my understanding of diverse needs and strategic planning. I remain committed to evolving and pushing boundaries, always seeking new challenges to fuel my creativity. Learning is a continuous journey, and challenges are the fuel that drives my passion and growth.