Entitled as I GOT THIS, this is an adidas campaign that adopts a strong, bold and powerful tonality across channels, including retail, digital and social. The aim is to grab attention and provide authentic, visceral and compelling content that enables the athletic woman to live her active life her way, across multiple training methods.
Environmental design for the event space to adapt with the campaign identity for adidas I GOT THIS yoga event in Kuala Lumpur. My task includes setting up the event hall, fabricate the glass panel, walls, and pillars at the outdoor swimming pool to generate an environment that helps participants to immerse into this event concept.
Client Name : Streething & Adidas, MY
Channel : On Ground Event & Print
Project date: December, 2015
Task Roles: Art Director