The Maybank mnemonic theme— The Bridging Line— guides users through the Raya celebration, from preparation to the festivities during the Eid festival. This e-greetings card is not just a one-way communication tool but embodies Maybank’s belief in bringing people together through sharing and learning across the world. It reflects how Maybank humanizes financial services.
Client Name : Maybank Malaysia
Channel : Mircosite & Social Media
Project date: July, 2014
Task Roles: Project Management, Art Director