To support the game launch in Malaysia, the digital team developed a website and Facebook application designed to increase brand awareness and drive traffic to the registration page.
The Facebook application, 你是什么门派 (Which Clan Do You Belong To?), helps analyze and match participants' personalities with the closest clan based on their results. During the test, participants receive game-related messages and introductions to different clans. This not only aids in understanding the game’s structure but also serves as a teaser to capture interest and generate curiosity among participants.
Client Name : Perfect World, MY
Channel : Website, Social Media
Project date: March, 2014
Task Roles: Project Management, Art Director