The Sensodyne Relevancy campaign was launched to raise awareness about tooth sensitivity and its impact on consumer enjoyment during social food occasions. To support the 360-degree campaign, the digital team created a microsite to continuously update the location of the ice-cream truck, known as "Trak Ceria AisKrim," further amplifying the campaign. Additionally, users can take the "Chill Test" on the microsite to gain a better understanding of tooth sensitivity.

The digital and on-ground elements of the campaign were tied together with the hashtag #tiagangilu, which gained traction on Twitter, Facebook, and Instagram.

Client Name : GSK, MY

Channel : Website / Google Banners & Social Media

Project date: September,2014

Task Roles: Project Management (Digital banners & Chill Test), Designer (Website and Social Media)