Capitalizing on the growing trend of marathons and the increasing popularity of running in Singapore, New Balance released a running guidebook for enthusiasts. The guide introduces new running routes, warm-up locations, and useful tips for runners. Designed to be both practical and convenient, the guide was published in Singapore and features a pocket-sized format, folding down to a quarter of its original size for easy portability.
Client Name : New Balance - Streething
Channel : Outdoor & Print
Project date: April, 2016
Task Roles: Project Management, Art Director